
While a fresh new generation of BlackBerry phones fight a ferocious battle for third place in the smartphone race, BlackBerry’s other big business remains in a great position in its red-hot market, Mobile Device Management (MDM). At BlackBerry Live 2013 in Orlando this week, the company rolled out a major update to BlackBerry Enterprise Service (BES) and deepened its commitment to making BES a multiplatform solution that now deeply secures its two leading smartphone competitors.
Ironically, the trend that brutally undercut BlackBerry phones during the past five yearsthe “bring your own device” (BYOD) movementis now driving significant sales of BES, the company’s backend software. At BlackBerry Live, the company released version 10.1 of BES. BES 10.1 will support a powerful new module that will launch at the end of June called Secure Work Space, which brings BlackBerry’s high security mobile solution to Android and iOS.
“Our customers have been asking, ‘Can you just take what you’ve done on BlackBerry and put it on iOS and Android?'” said Pete Devenyi, BlackBerry’s SVP of Enterprise Software.
While older versions of BES could do some basic administration of non-BlackBerry smartphones like iPhone, Android, and other types of devices, the solution was limited to the basics, including a full remote wipe of devices when those employees left the company. But, that’s obviously not a great solution with BYOD where employees own the devices. With Secure Work Space, BlackBerry will manage iOS and Android devices in a much more sophisticated and secure way.
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