ORLANDO, Fla. BlackBerry announced plans on Tuesday to offer its popular instant messaging system on rival devices and introduced a new mid-tier smartphone targeted at countries where its faded brand remains strong.
Tapping into its popularity outside North America, BlackBerry said the new Q5 smartphone would be available in selected markets in Europe, Latin America, Asia, the Middle East and Africa.
It gave no prices, but it will clearly target a younger, more price-sensitive crowd with the device, which will be available in colors including pink, red and white.
The new phone includes the tiny QWERTY keyboard that still sets BlackBerry apart from most rivals.
Read also:
BlackBerry confirms BBM app for Android and iPhone but rivals await (The Guardian)
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BBM Hitting iPhone and Android This Summer (Wired)
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