<p>The lure of 3D video has drawn many gadget makers. In the post-"Avatar" world, it seemed like a good idea to bring that sort of realism into living rooms and pockets around the world. But, it hasn't quite managed to catch fire with general consumers.</p><p>Not that it's stopped folks from trying. And the latest company rumored to be taking on the 3D challenge is a big one: Amazon, which The Wall Street Journal says is working on a smartphone with a very advanced display. According to the report, the smartphone would have a hologram-like display shades, it seems, of "Star Wars" and may even let users track through the images using only their eyes.</p><p>Amazon did not immediately respond to a request for comment on the report.</p><p>While that goes beyond the kind of technology we've seen from major smartphone makers, Amazon would not be the first to introduce a smartphone with 3D capabilities.</p><p><a href="http://www.washingtonpost.com/business/technology/amazon-smartphone-rumored-to-have-3d-capabilities-how-have-others-fared/2013/05/10/3e87c85a-b96a-11e2-b94c-b684dda07add_story.html">Keep reading...</a></p><p>Read also:</p><p><a href="http://online.wsj.com/article/SB10001424127887324744104578473081373377170.html">Amazon Is Developing Smartphone With 3-D Screen</a> (Wall Street Journal)</p><p><a href="http://www.digitaltrends.com/mobile/amazon-working-on-a-3d-smartphone/">Rumor: Amazon experimenting with 3D display technology for future smartphone ...</a> (Digital Trends)</p><p><a href="http://www.wired.com/gadgetlab/2013/05/amazon-holograms/">You Don&#039;t Want Amazon&#039;s Smartphone With Holograms</a> (Wired)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dh1MOJPKSX_kknMN2QCXy73L9Q0mM&ned=us">161 additional articles.</a></p>