Google’s headquarters in Mountain View, Calif.(Photo: David Paul Morris Getty Images)

All Web companies should act like Google and Facebook. That is, every time they implement a really good idea they should simultaneously let loose with a real stinker. This keeps investors and the general public amused, or bemused. It also provides a steady stream of business school case studies that may edify future generations of entrepreneurs.

Witness these recent examples of decision-making, good and bad, from each company.

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