The next time you “like” something on Facebook, you might imagine a little cash register ringingca-ching. That’s because new research suggests that every time you “like” or “friend” a brand or business, your actions are worth approximately $174.17 to that brand a 28 percent increase since 2010.
The research, conducted by social intelligence company Syncapse, studied more than 2,000 Facebook users who had liked a brand, taking into account such factors as product spending, loyalty, propensity to recommend, media value acquisition cost and brand affinity to determine the value of a Facebook fan.
Facebook fans spend more money not only on the brands they fan ($116 more per year than nonfans), but also within the brand’s sector 43 percent more, despite not having a higher income than nonfans, the study found.
[7 Unexpected Ways Facebook Is Good For You]
Read also:
Cost Per Like: A Subjective Valuation of Your Facebook Fans – Mashable (Mashable)
Facebook Friend $ 174.17: Facebook 'Fans,' 'Likes' Are Worth Big Bucks For … (International Business Times)
Your Facebook Like Is Worth $ 174.17 – Gizmodo (Gizmodo)
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