There’s no shortage of apps to help you get healthier. Most push the idea of the Quantified Self. Better data, makes for better decisions a claim that is difficult to argue against.

Today, Nutrino sees its official launch with a virtual nutritionist app for iOS that provides personalised meal recommendations based on a user’s profile, goals, habits and taste. It also includes a grocery list component, which at launch ties into major UK supermarket chains, in addition to support for Withings wireless scales to save on manual data entry.

Nutrino starts from the premise that, rather than taking a “one-size-fits-all” approach, nutrition should be personal to each individual. And while there are lots of apps and gadgets on the market to help users track their diet or fitness, Nutrino’s pitch places more emphasis on its recommendation algorithms two years in the making, apparently which it claims enable it to truly personalise its nutritional/meal planning features.

Users began by taking a survey within the app, with a largely toggle-driven UI, which forms the basis of their Nutrino profile. This includes obvious things like gender, age, height, weight, and something as subject as their excersise-related lifestyle e.g. couch potato. They also define their goals, such as lose or maintain weight, as well as their culinary tastes and eating habits, and so on. The app then provides a daily meal plan for each user. Naturally, there’s a tracking element, too, hence the ability to sync weight data with the Withings wireless scale/app.

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