Samsung Electronics and Best Buy announced today that they will open Samsung Experience Shops in 1400 Best Buy retail outlets in the USA, beginning May 1st. Unlike many deals in high tech, this one had little hype before it was announced, no leaks or rumors, other than a handful of small store experiments to try the concept out.
It’s an audacious move by Samsung to increase its presence in the US market and is part of a broader strategy to take better control over customer education and relationships.
It also represents a significant step by the Korean manufacturer to take the smartphone and tablet war into Apple’s’s backyard. But it is part of a global roll out, one that should shake Apple out of its complacency in retail. I covered some of the roll out here.
In Spring of 2012 Samsung began opening experience outlets in the UK’s Phones4Us. In March they partnered with mobile operator MTS in Russia to sell handsets and tablet computers through MTS’s 2,000 shops. They also announced they will open 10 of their own stores in Russia’s biggest cities.
Read also:
Samsung takes smartphone battle to the storefront (CNET)
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