Thursday, April 4, 2013

Facebook Is Expected to Introduce Its Phone

SAN FRANCISCO Facebook does not have to build a phone, as its chief executive, Mark Zuckerberg, has long maintained.

But it needs to find a way to play a bigger role in delivering what consumers want from their phones: ways to communicate, find answers to questions, shop and be entertained. The company would especially like to become that workhorse for the vast majority of its users who live outside the United States and from whom, so far, it barely profits.

The company will make its biggest leap yet in that direction Thursday, when it is expected to introduce a moderately priced phone, made by HTC, powered by Google’s Android operating system, and tweaked to showcase Facebook and its apps on the home screen.

The Facebook phone adheres to two crucial product announcements in the last three months: A new search tool that encourages users to use their Facebook friend network to seek out everything from restaurants to running trails, and a news feed remade for mobile devices.

Keep reading…

Read also:

Facebook's Android Event: It's Not Really About The Phone (Forbes)

Live Coverage: Facebook Android Phone Software to Be Announced Today (ABC News (blog))

Eyes on Facebook mobile event as company evolves (U.S. News & World Report)

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