A screen grab from the new Playboy iPhone app.(Photo: Playboy)Story HighlightsPlayboy iPhone app includes seductive non-nude pictorials.New exclusive digital monthly features dish on food, drink, clothing and gear.Prime interviews and selections from print magazine appear, too.
Playboy’s new iPhone app keeps it classy.
Pictorials of playmates and other models can be found on the app, which has emerged from months of testing, but there’s no nudity.
Apple’s content guidelines prohibit pornographic material, but that doesn’t prevent the subscription-based Playboy app from being provocative, says Josh Schollmeyer, Playboy’s Director of Digital Content. “It forces us to use our imagination to be a little bit more creative,” he says. “I tell all my photographers every picture has to be one of three things. It has to be romantic, whimsical or sexy.”