Monday, April 1, 2013

Playboy unveils, but doesn’t bare, new iPhone app

<p>A screen grab from the new Playboy iPhone app.(Photo: Playboy)Story HighlightsPlayboy iPhone app includes seductive non-nude pictorials.New exclusive digital monthly features dish on food, drink, clothing and gear.Prime interviews and selections from print magazine appear, too.</p><p>Playboy's new iPhone app keeps it classy.</p><p>Pictorials of playmates and other models can be found on the app, which has emerged from months of testing, but there's no nudity.</p><p>Apple's content guidelines prohibit pornographic material, but that doesn't prevent the subscription-based Playboy app from being provocative, says Josh Schollmeyer, Playboy's Director of Digital Content. "It forces us to use our imagination to be a little bit more creative," he says. "I tell all my photographers every picture has to be one of three things. It has to be romantic, whimsical or sexy."</p><p><a href="http://www.usatoday.com/story/tech/personal/2013/03/31/playboy-new-iphone-app/2040011/">Keep reading...</a></p>

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