Sunday, March 31, 2013

BlackBerry to release more afforable smartphones

BlackBerry chief executive Thorsten Heins plans to unveil a broader array of new smartphones this year, catering to markets around the world, as the company works to recoup a stronger position with devices for more than just business users.

As competitors like Apple and Samsung prepare their next round of attacks in the highly competitive industry, with new models expected later this year, Heins is aware that BlackBerry will need to respond with more than just the pair of new phones it has announced so far.

“In order to stay relevant, we have to build a portfolio,” he said in an interview with The Canadian Press. “We will bring it out at the moment when we can expect the biggest market attention for these products.”

Heins is thinking big these days, but he’s also well aware of the stumbles that BlackBerry has faced in the past. It’s former leaders famously let the smartphone’s success go to their heads, and innovation fall by the wayside, as competitors surged ahead.

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Read also:

BlackBerry CEO looking to future following surprise Q4 profit (CTV News)

BlackBerry plans to unveil new smartphones this year (Yahoo! Canada Shine)

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