Thursday, March 28, 2013

Chirpy Twitter ad report perks up IPO prospects

The Twitter logo is displayed at the entrance of Twitter headquarters in San Francisco.(Photo: Kimihiro Hoshino, AFP/Getty Images)Story HighlightsSan Francisco microblogging company is expected to haul in $950 million in ad revenue in 2014That’s up from eMarketer’s September forecast for $808 million in the periodMobile ad revenue is climbing, making up 53% of its total this year

SAN FRANCISCO Twitter’s prospects as an IPO candidate just got brighter.

The San Francisco microblogging company is expected to haul in $950 million in ad revenue in 2014, according to eMarketer, as the company gains traction in mobile advertising. That’s up from the firm’s September forecast of $808 million in the period.

The researcher predicts ad revenue of $1.3 billion by 2015.

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Read also:

Today in Tech: Twitter's ad sales expected to boom in 2014 (Fortune)

Forecast: Twitter ad revenue to double in 2013 (CBS News)

Twitter ad revenue could reach $ 1 billion in 2014 (Los Angeles Times)

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