CBS wants you watching its shows and, of course, the ads appear with those shows anywhere, which is why it’s putting its programming on the iPhone. It’s like a network exclusive version of Hulu for your iPhone and iPad.

The network released the CBS iOS app on Thursday so you can stream new episodes of NCIS, How I Met Your Mother and CSI 24 hours to eight days after the shows premiere on the network. Daytime and late-night shows will be available the next day, while most prime-time shows will show up eight days later.

If you think you’ll be able to skip the ads, think again. As with Hulu, the app will serve ads. The network built upon investigative journalism and police procedurals says the app will have limited commercial interruption for the first few weeks. CBS hasn’t replied to our inquiries about the number and timing of the ads, or when they’ll start in earnest.

Those ads are one reason CBS is going mobile. The network is looking for additional ad revenue. Thanks to DVR and devices like the Dish Hopper, ads are skipped right over. Why would an advertiser pay top-dollar for a prime-time spot if the ad has a better than average chance of being skipped over with the push of a button? It won’t, which is one reason CBS has sued DISH over its Hopper technology.

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Read also:

CBS launches an iOS app to stream full episodes of some shows (paidContent.org)

CBS launches iOS streaming TV app with one-week delay for new episodes (The Verge)

CBS launches iOS streaming TV app (tuaw.com)

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