Passbook marked a significant, and potentially disruptive, addition to iOS, but six months on from its launch, the iPhone’s digital wallet is yet to generate any significant momentum.
The Passbook app for iPhone made its debut back in September with the launch of iOS 6. The central idea: that Passbook will store your loyalty cards and vouchers in a single digital wallet which can also work with other apps on the iPhone.
As well as reducing the clutter of plastic cards in your wallet, Passbook is also widely seen as Apple’s first step towards turning the iPhone into a payments mechanism – a potentially enormously lucrative, though still nascent, market.Passbook in the wild
Apple allows businesses to integrate Passbook with their own apps to take advantage of features such as location awareness – so, for example, your coffee shop loyalty card will pop up on the iPhone lockscreen whenever you pass your favourite branch. But how many companies are actually using Apple’s digital wallet?
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