Friday, March 1, 2013

Without Big Subsidies, iPhone Is a Tough Sell

Denver wireless retailer Van Yip received exciting news last year: He would get to sell the iPhone.

It turned out that his customers weren’t all that thrilled.

Mr. Yip’s problem is that he sells no-contract cellphone plans, which don’t allow for the large subsidies that national wireless carriers use to bring down the price of phones. His challenge selling Apple Inc.’s iPhone, which costs $500 for the latest model at his stores, reflects the broader headwinds that bigger cellphone companies face as they experiment with shifting the cost of smartphones to their customers.

Mr. Yip sells phones on behalf of …

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Read also:

Leap shares fall on concerns about slow iPhone sales (Reuters)

This Carrier Can't Get the iPhone Soon Enough (Motley Fool)

Leap iPhone Sales More of a Worrisome Hop (All Things Digital)

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