BARCELONA (Reuters) – Sales of Sony Corp’s Xperia Z high-end smartphone have got off to a good start since its launch in several leading European markets on Monday, said Sony Mobile’s Calum MacDougall, head of Xperia marketing.
“We have seen really good pre-orders”, McDougall said in an interview at the Mobile World Congress. “We had the first stocks available in Germany in Berlin at the Sony store and sold those out in two hours.
“In France, we sold more in one day in our online store than we sold in 12 weeks in mobile devices.”
The Xperia smartphone, which went on sale in Japan last month and is now available in 60 countries, sells for 649 euros and is part of the Japanese electronics group’s push for a greater market presence in mobile devices.
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