Wednesday, February 20, 2013

Yahoo takes cue from Facebook in website revamp

(Reuters) – Yahoo Inc is rolling out a revamped look for its website aimed at making the Web portal more modern and attractive to users.

“We wanted it to be familiar but also wanted it to embrace some of the modern paradigms of the Web,” Chief Executive Marissa Mayer said on NBC’s “Today” show on Wednesday.

“One thing that I really like is this very personalized newsfeed, it’s infinite and you can go on scrolling forever,” she said.

In a blog post, Mayer said the company will begin introducing the changes over the next few days, with more changes and improvements expected in the coming months. The endless newsfeed containing stories, pictures or video is similar to feeds on Facebook Inc as well as Twitter.

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Read also:

Yahoo Revamps Home Page With Facebook-Powered Social Content (Bloomberg)

Yahoo Leans on Facebook in Revamp of Home Page (Wall Street Journal (blog))

Yahoo Homepage Redesign Incorporates Facebook (AllFacebook)

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