HTC is kicking off the start of Android phone season. At an event in New York City today, the Taiwan-based company announced its latest flagship Android phone — the HTC One.
“We think it’s time to shake things up in the smartphone space,” Mike Woodward, President of HTC America, told ABC News in an interview. “We have decided to come out and reinvent the smartphone.”
Of course, HTC hasn’t completely reinvented what the smartphone looks like — it’s still a large rectangle — but according to Woodward, the One is a complete shift for the industry, built around how people use their phones now.
“We have re-architected the phone around how Generation Feed behaves,” Woodward said. Woodward and HTC say Generation Feed is those of us who look down at their phones constantly, staying up to date on news and friends.
Read also:
HTC One: Meet the smartphone that can save HTC (ZDNet)
HTC Unveils New Flagship Smartphone, HTC One (PC Magazine)
HTC launches new HTC One smartphone (USA TODAY (blog))
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