Ordering pizza used to mean picking up the phone and dialing. But millions of customers now buy from Domino’s Pizza directly through their mobile phones.
After 3 million downloads, the Domino’s smartphone application, or app, is already on track to bring in more than $150 million in revenue per year for the Ann Arbor-based pizza maker.
That app is also shining the spotlight on Detroit Labs, a new Detroit tech firm that created the application and is helping establish the city as a burgeoning hub of tech-savvy developers.
Started just in May 2011, Detroit Labs has grown from four founders to 30 people today, and expects to double in size this year alone, said co-founder Paul Glomski, 37. It occupies space at the M@dison, the entrepreneurial tech hub in downtown Detroit created by Quicken Loans founder and Chairman Dan Gilbert.
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