<p>BlackBerry shares are trading modestly lower Friday on a new worry: competition from Samsung for the enterprise market.</p><p>Research firm Detwiler Fenton this morning asserts in a note to clients that their checks find the South Korean electronics giant is "making an aggressive push into the enterprise segment," and that it has BlackBerry's enterprise and SMB business "in its cross hairs." The note points out that the company has been investing in developing its mobile enterprise platform "and has been poaching key engineers and managers" from BlackBerry. Detwiler things Samsung will make "a major announcement" at Mobile World Congress in Barcelona later this month on this subject.</p><p>Detwiler notes that Samsung's first move into the enterprise was through SAFE (Samsung for Enterprise), and asserts that their have been significant enhancements to the SAFE program.</p><p>"Over the last couple of years, Samsung's enterprise group was chartered with developing an enterprise platform that could take advantage of the Android ecosystem but that also delivered best in class security policies, application management, email, unified communications etc. to compete with BBRY," Detwiler asserts. "Samsung must now believe it has enhanced SAFE to effectively take share from BBRY as we understand it has hired well north of 100 sales and sales support staff to serve the enterprise and small business markets. We also understand that the company has established very aggressive 2013 sales objectives for this segment."</p><p><a href="http://www.forbes.com/sites/ericsavitz/2013/02/15/blackberry-eases-on-report-samsung-plans-enterprise-push/">Keep reading...</a></p><p>Read also:</p><p><a href="http://business.financialpost.com/2013/02/15/samsung-to-challenge-blackberry-with-mobile-enterprise-platform-report-says/">Samsung to challenge BlackBerry with mobile enterprise platform, report says</a> (National Post)</p><p><a href="http://bgr.com/2013/02/15/samsung-enterprise-platform-blackberry-328269/">Samsung to reportedly take on BlackBerry with new enterprise platform</a> (BGR)</p><p><a href="http://www.globalnews.ca/entertainment/canada/samsung+to+challenge+blackberrys+mobile+enterprise+platform+report/6442810362/story.html">Samsung to challenge BlackBerry&#039;s mobile enterprise platform: report</a> (GlobalNews.ca)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=d_MnQcO60cXOz_Md1p1Kmy_wgqsRM&ned=us">8 additional articles.</a></p>