TiVo — remember TiVo? — is on the make in Silicon Alley. The California-based DVR pioneer is shopping for acquisitions in New York as it remakes itself into an all-purpose media hub.
“We talk a lot to Silicon Valley companies,” said CEO Tom Rogers in a meeting with Ad Age sibling Crain’s New York Business this week. “We’re looking now in Silicon Alley. Are there companies here we could invest in?”
TiVo packages broadcast, broadband, cable and video on demand in one interface — a TiVo box. It’s increasingly turning its attention toward selling data and advertising — and that’s where it’s looking for acquisitions, based on his comments at the meeting.
Mr. Rogers said TiVo is interested in buying companies with data troves or technology that can evaluate the effectiveness of ads or develop new ways for advertisers to hawk their brands.
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