Story HighlightsEarly PC adware swarm recurring on smartphones and touch tabletsApp developers, ad networks step up experimentation with few constraintsInfestation expected to spread to all mobile platforms
SEATTLE Remember when pop-up advertisements inundated your PC browser? It’s beginning to happen again, this time on smartphones and touch tablets.
Adware for mobile devices referred to as madware caught fire in 2012 and is expected to continue escalating this year.
That’s because software application developers and online advertising networks are scrambling to earn profits from the vast and growing audience of mobile device users. So they are experimenting with intrusive forms of mobile advertising with no industry standards, nor U.S. privacy laws to constrain them, Internet analysts say.
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