Wednesday, January 2, 2013

LG unveils world’s first big-screen OLED HDTV

SEOUL, South Korea LG Electronics started taking pre-orders on Wednesday for the world’s first big TVs that use an advanced display technology promising startlingly clear images on wafer-thin screens.

The South Korean company said the 55-inch TVs, which use a technology called “OLED” and have a price tag of 11 million won ($10,335), will be delivered to buyers in its home market next month. The new TVs will be available in North America, Europe and the rest of Asia before the end of March, LG said in a statement.

While LG becomes the world’s first company to bring a big-screen next-generation TV to market, it’s far from clear whether the bet will pay off because of the high cost and difficulties of manufacturing, cutthroat competition from rivals and diminishing returns from incremental increases in image quality.’Not since color TV was first introduced 60 years ago has there been a more transformational moment.’

– LG Home Entertainment Company CEO Havis Kwon

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Read also:

LG to ship the first large screen OLED HDTV next month (NBCNews.com)

LG Taking 55EM9700 OLED TV Preorders In Korea; Price 6.3k (HDTV Test)

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