For over a year now, every last friday of the month, we’ve published a fresh issue of TNW Magazine, our tablet only digital magazine. Our first issues were all iPad only. Then the Retina iPad was introduced so we optimized for that. It was a bit more work to optimize for two iPads, but not so much that we minded. And the magazine looked spectacular on the retina screen so it was worth the extra effort.

We use Mag+ software to produce our magazine, and at one point they announced support for the iPhone and asked us to become a launch partner. We jumped at the opportunity and produced a third format, for the iPhone.

With every issue we published we also received a lot of requests for an Android version of the magazine. We had bought a Kindle Fire and a Nexus 7 and Mag+ offered support for both platforms, so we played around with it a bit and ended up publishing a version for Android.

To be honest; it wasn’t easy. In theory you simply adjust for a different format and platform and do a new export. But then trouble starts. As one developer put it to us: “You make a beautiful magazine for the iPad, and then you dumb it down for Android’.

Keep reading…

Read also:

The 10 Best iOS And Android Games Of 2012 (TechCrunch)

Explore: 2 additional articles.