
Research In Motion will let its customers pick and choose individual BlackBerry services such as security and mobile device management after it introduces the long-awaited BlackBerry 10 platform next month.Thorsten Heins
Offering different tiers of service and letting users choose from a menu will help to better suit the needs of individual customers, President and CEO Thorsten Heins said during announcement of RIM’s fiscal third-quarter financial results last week. For example, smaller businesses may only need basic BlackBerry e-mail capability and not more advanced services, he said.
Today, RIM’s services come in a bundle and are paid for monthly, either directly or through a carrier. Enterprise customers who use several services will continue to generate monthly services revenue for RIM, while some consumer BlackBerry users won’t pay anything, Heins said.
RIM will add a variety of new services, including mobile device management for BlackBerry and other devices, when it comes out with BlackBerry 10, Heins said. Enterprises will be able to buy a “platinum” package with all of them or just choose a selection of services.
Read also:
A Million Users Desert BlackBerry, and Revenue Falls 48% (New York Times)
BlackBerry maker Research in Motion's sales tumble 47% (CNN)
Ranbir Kapoor is brand ambassador for BlackBerry phones (Hindustan Times)
Explore: 1,720 additional articles.