Tuesday, October 9, 2012

Facebook’s new retail push lets users hit ‘buy’

Facebook continues its push into retail.(Photo: NICHOLAS KAMM AFP/Getty Images)Story HighlightsFacebook is allowing 7 retailers to share product information via ‘Collections’Users can ‘like,’ ‘collect’ and ‘want’ when viewing a productActions will show up in Timeline

6:22PM EST October 9. 2012 – Facebook this week quietly started testing another feature that could help turn the company into an online retail powerhouse.It is called “Collections” and will help retailers share their products on the social network and for the first time allow users to click through and BUY products THROUGH Facebook. Of course we can expect Facebook to take a cut, though it hasn’t yet.

The news follows COO Sheryl Sandberg’s recent comments about the potential for retail on Facebook, as well as the test of a “Gifts” service, which allows users to buy real gifts instead of virtual goods.

The company is allowing seven retailers to share information about products through “Collections,” which users can then share with their friends.

Keep reading…

Read also:

Facebook rolls out Pinterest-like tool for buying stuff (NBCNews.com (blog))

Facebook tests 'Want,' 'Collect' buttons and muscles in on Pinterest's turf (Washington Post)

Watch out, Pinterest, Facebook tests Collections tool (Computerworld)

Explore: 202 additional articles.

News Timeline



From Our Sponsor