Michael Wolff.(Photo: Todd Plitt, USA TODAY)Story HighlightsFacebook’s weakness: It is general in an age of specializationSpecialized social media players are where the action isWhy growing so big so quickly doesn’t always work
8:33PM EST October 7. 2012 – The media business eats itself. General-interest magazines, national television networks and all-purpose portals are always succeeded by an ever-narrower special-interest approach.This has tended to happen over a reasonably long span of time, a generation or two, but in an ever-quickening world, the term du jour is the “disassembling” of Facebook, which, arguably to its detriment, has just added its billionth monthly user.
Not only is Facebook challenged by its inability to grow advertising revenue fast enough — the primary culprit in its 50% share-price plunge — but now it’s facing a carve-up of the social experience.
This is not just by the high-fliers in its space, Twitter and Linkedin — themselves in danger of fragmentation — but by an ever-growing assortment of specialty players.
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