Haters are always gonna hate. Especially in the mobile industry, where the race for market share is as cutthroat as ever.

Which is why I wasn’t surprised when, in the days leading up to the iPhone 5s launch, a few of Apple’s largest competitors decided to go for the low blow.

Samsung, for example, essentially aired a redux version of its ads that ran with the launch of the iPhone 4S; Samsung’s new ad is a parody of the fervor surrounding each iPhone launch, depicting the scores of eager line-sitters waiting outside of Apple stores. Those holding the Galaxy S3, Samsung’s recent flagship Android smartphone, look down upon the Apple acolytes.

This time around, Motorola was also quick to capitalize on anti-Apple sentiment. Now under new, Googley management, Moto had no problem capitalizing on Apple’s recent Maps snafu, launching a mock advertisement comparing Apple’s mapping software to Google Maps on the Droid RAZR M.

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Read also:

Android users gloating over Apple Maps fiasco (CNET)

Google Updates Android Maps App After Apple Boots it from iPhone (CIO (blog))

Google Updates Android Maps App as Apple Moves On (New York Times (blog))

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