<p>Today at 10 a.m. PT/1 p.m. ET, Apple is holding a special media event in San Francisco, and we'll be there to report live on all the latest news. For now, we're mulling over all the rumors and gossip to figure out what we can expect to hear from Apple.</p><p>A new iPhone, possibly called the iPhone 5While there's no doubt that Apple will show off the next generation of its popular smartphone on Wednesday, we are a bit confused about the device's expected name.</p><p>Reason suggests that the folks at Apple would be itching to drop any numbers or letters from the iPhone naming scheme and just dub it "the new iPhone," just as they dubbed the third-generation iPad "the new iPad."</p><p>Nevertheless, a clear shadow on the illustration for the event invite (shown above) suggests otherwise. "It's almost here" can only refer to an iPhone, and though it will in fact be the sixth-generation one, that numeral 5 is too clear to be ignored, or written off in some conspiracy theory. As much as it chagrins us to say it out loud, we will predict that the phone will be called the iPhone 5.</p><p><a href="http://www.nbcnews.com/technology/gadgetbox/what-we-expect-apples-iphone-5-event-today-990936">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.zdnet.com/what-i-want-to-see-from-apple-tomorrow-7000004107/">What I want to see from Apple tomorrow</a> (ZDNet)</p><p><a href="http://articles.marketwatch.com/2012-09-11/industries/33752762_1_new-iphone-product-event-ipad">Apple expected to focus on iPhone, iPod</a> (MarketWatch)</p><p><a href="http://timesofindia.indiatimes.com/tech/news/hardware/Apple-might-introduce-iPad-mini-iPod-Touch-iPod-Shuffle-iPod-nano-at-September-12-event/articleshow/16365318.cms">Apple might introduce iPad mini, iPod Touch, iPod Shuffle, iPod nano at ...</a> (Times of India)</p><p>Explore: <a href="http://news.google.com/news/more?pz=1&ned=us&ncl=dMpsOoHjFZewhkMsWcmQV1bmzpRxM">1,049 additional articles.</a></p>