SAN FRANCISCO It’s the thinnest, lightest, fastest and most powerful phone that Apple Inc. has ever made.
But will that be enough to keep surging smartphone rivals from nipping at its heels? Many analysts think so, saying the latest in a series of six iPhones that have enticed consumers and helped Apple become the world’s most valuable company promises to again raise the bar for smartphones.
Every inch of its flagship product was painstakingly designed to keep Apple at the forefront of the industry and keep its fans coming back for more, they say.
Apple has the strongest “gravitational field of loyalty,” Forrester Research analyst Charles Golvin said. He expects the iPhone 5 will increase Apple’s magnetic pull. And getting cozier with consumers will be crucial for Apple as the mobile wars heat up.
Read also:
Apple Unveils an iPhone That Is Lighter and More Powerful (New York Times)
Baig: Apple iPhone 5 makes glowing first impression (USA TODAY)
iPhone 5 works on Telstra, Optus 4G networks (ZDNet)
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