I believe an untapped potential that Facebook is just entering is the “search” arena. People on Facebook, just like anywhere else, search for things. But what they are looking for may not be on Facebook. Presently it places social ads in front of users even when they are not interested in buying. So what if Facebook users really do want to buy?
Searching on Facebook Mentality
When people on Facebook search for something it is usually something very specific, not general. Usually when people go to a search engine like Bing, Google, or Yahoo! they will type something general and browse to shop for what they want. So would a display ad on Facebook be good? The whole idea of being “search specific” seems to bypass the “display ad” concept. Unless a search can assist potential buyers more, I do not see how a general display ad will do any good.
Facebook Potential?
Read also:
Twitter, Facebook and Mobile Ads: Why They Matter (Huffington Post)
Twitter mobile revenues to beat Facebook by $ 57m (Management Today)
Twitter tops Facebook, but Google still king (Independent Online)
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