Sunday, September 9, 2012

HTC, Losing Android Battle, Looks to Windows Phone 8: Report

HTC is hoping to rejuvenate its business with smartphones running Microsoft’s Windows Phone 8 software, Reuters reported Sept. 6.

The Taiwan-based smartphone maker made its name in the United States with Android-running devices such as the Droid Evo 4G and the Droid Incredible, but the tremendous success of Samsung’s Galaxy devices have worked to leave HTC and others with dwindling market shares. In April, HTC CEO Peter Chou acknowledged that the company was having a hard time competing in the United States and would shift its focus to European and Asian markets, where it has had a bit more success. Though it still continues to struggle.

Jason Mackenzie, HTC’s president of sales and marketing, told Reuters that HTC doesn’t plan to scale back its Android effort but to grow its Windows Phone offering alongside it.

“I feel very strongly we’ve got very concrete carrier support in every region around the world, including the United States, and I’m not talking about just one carrier,” Mackenzie said, according to the report. “Our plan is to go big on Windows 8.”

Keep reading…

Read also:

Sony may launch Windows Phone 8 devices (The Droid Guy)

HTC's spark won't be reignited by Windows Phone 8 (HEXUS)

Windows 8 not a savior for HTC: Morgan Stanley (Focus Taiwan News Channel)

Explore: 19 additional articles.

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