Wednesday, August 22, 2012

Three Reasons Why Foursquare’s New Advertising Model Might Work

Labor Day will mark a milestone in the life of location-based company Foursquare as it kicks off a pilot program allowing brands to pay for "promoted updates" advertising messages to consumers who are in the vicinity of a restaurant, store or other business. In an interesting twist, participating brands won't...

<A HREF="http://www.forbes.com/sites/annemariekelly/2012/08/22/three-reasons-why-foursquares-new-advertising-model-might-work/">Read More</A>

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