Monday, March 12, 2012

Smartphone owners turn to retail mobile websites over mobile apps

While the debate over native apps versus mobile websites rages on, new data from Nielsen suggests that the top retailers got better reach from their mobile websites during the holidays than through their native mobile apps. Based on metering of 5,000 smartphone phones, five of the top retailers Amazon, Best The...

<A HREF="http://gigaom.com/2012/03/12/smartphone-owners-turn-to-retail-mobile-websites-over-mobile-apps/">Read More</A>

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