"Sticker shock" is a US phrase that denotes a shopper's surprised and generally disgusted reaction upon discovering the true price of an item they're buying. Microsoft experienced a different kind of sticker shock a few years back with Windows Vista: such a memory and CPU hog was Windows Vista that...
<A HREF="http://www.theregister.co.uk/2012/02/22/windows_8_stickers/">Read More</A>