<A target="_blank" href="http://www.wired.com/gadgetlab/2010/03/new-freescale-chip-could-birth-a-150-e-reader/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+%28Wired%3A+Index+3+%28Top+Stories+2%29%29#ixzz0h2KvWsKA">Freescale's new i.MX508 chip includes an ARM Cortex A8 processor with an E Ink display controller</A>, giving it faster performance at a lower cost than other chips used in e-readers.