<A target="_blank" href="http://www.wired.com/epicenter/2010/02/is-apple-actually-pushing-for-the-10-ipad-e-book-after-all/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+%28Wired%3A+Index+3+%28Top+Stories+2%29%29#ixzz0g0mwkMtL">Amazon pushed publishers for $10 e-books only to have the publishers push back.</A> Now Apple is offering publishers a different pricing strategy with an odd quirk - if the book becomes popular, the price would go down.