Are you out of your fracking mind? Let's see. Happy developer. Makes fun little product that celebrates your new direction. Your own existing customers like it. What do you do? Do you feature them on your home page? Do you celebrate what they're doing? No, of course not. You send a cease and desist letter.
<A HREF="http://www.computingunplugged.com/issues/issue200903/00002349001.html">Read this Computing Unplugged article.</A>