We learned of some sad news today, our friends at publication Smartphone and Pocket PC Magazine will be suspending publication. This notice from CEO Hal Goldstein provides complete details.
"I have sad news. After 11 years, we will be publishing a final 2008 issue of Smartphone & Pocket PC magazine and then suspend publication! We are working hard to make it the best Windows Mobile issue ever, a keeper, a reference guide... It is with great regret I make this announcement. We are a very small, self-funded magazine publishing company. We did not make this decision lightly, especially after 11 years of issues. It has become harder and harder to grow our circulation over the past three years since Windows Mobile changed from being PDAs to being phones. Pocket PC manufacturers like HP used to work with us to offer their customers a free issue of our magazine in their packaging. The phone companies have not shown similar interest in working with us. The other business challenge has been the lack of advertising sponsorship from Microsoft, phone companies, and OEMs, despite our coverage of their products. In order for us to sell subscriptions at current low consumer magazine-type prices, we must have a stronger and growing circulation, and we much attract the large advertisers who benefit the most from our existence. Of course, the irony is that almost 20 million Windows Mobile units were sold this past Microsoft fiscal year. We think there is a great opportunity to continue the magazine in this high growth smartphone market for a more sophisticated publishing company or a funded entrepreneur."
We wish you and your team the best Hal, we know only too well the squeeze the handheld market has put on the publishing industry.