Nuance Communications, Inc. has announced that their T9 Nav(tm) software will allow advertisers to target consumers more easily via mobile. Its innovative search and discovery solution isvnow available as part of a Beta trial in the UK. By sponsoring appropriate keywords within T9 Nav, companies will be able to influence content choices, drive traffic to specified Web sites and ultimately increase brand affinity. Tiger Beer and Times Mobile, the mobile site of The Times and The Sunday Times newspapers in the UK, have joined the trial as keyword advertising sponsors.