T-Mobile USA has aligned with one of the world's great action sports stars, Tony Hawk, for a multiplatform partnership that includes the creation of a limited edition T-Mobile Sidekick LX device, presenting sponsorship support and programming for Tony Hawk's Boom Boom HuckJam 2008 North American Tour, and events benefiting the Tony Hawk Foundation.
Tony puts his personal design on the iconic device by giving it a true skateboard look. The bottom cover of the device is outfitted to resemble and feel just like the top of a skateboard, including a texture like grip-tape and eight simulated screws. The limited-edition Sidekick also features a slate-grey shell, accented with blue and white designs, and Tony's well-known hawk graphic. A customized Tony Hawk theme will be included on the device featuring an exclusive video of Tony performing tricks, a Tony-inspired background, and skate-themed swivel screen open and close sounds.
In addition, <A HREF="http://www.sidekick.com/">the T-Mobile Sidekick LX Tony Hawk Edition</A> will be the first Sidekick to ship with video record, play and share. It also includes other enhancements such as a more personalized Web browsing experience, stereo Bluetooth support, easier downloads and more options for theme and background personalization.