Monday, April 28, 2008

Schwartz sees end to blogging

Sun Chief Executive Jonathan Schwartz rightly gets credit for pioneering the corporate blog as a tool to reach customers, employees, and others. But pretty soon <A HREF="http://www.webware.com/8301-1_109-9928920-2.html?tag=nl.e501">the novelty of his methods will wear off, he predicted.</A>

"At some point the word 'blogging' will be anachronistic," Schwartz said at the Web 2.0 Expo here in San Francisco. "I communicate."

And he predicted, in effect, that the rest of the executive world will catch up. "Historically, communication took place by being a celebrity CEO who met with heads of state, and got the local media to cover it," he said in an on-stage interview with O'Reily Media chief Tim O'Reilly. "You got the message out in an inefficient and environmentally irresponsible way. Then the Internet came round and gave you a way to reach the entire planet."

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