Wednesday, January 9, 2008

Polaroid back to its roots

Once celebrated for cameras that made their own prints, Polaroid plans to update the concept this year by selling a portable printer for images on cell phones and digital cameras. And like those old Polaroid instant-film cameras, the new printers should have a wow factor: they require no ink, because they employ a thermal printing technology from startup Zink Imaging Inc.

The 8-ounce printers, a bit bigger than a deck of cards, are due to go on sale around back-to-school time for about $150, Polaroid and Zink announced Monday at the International Consumer Electronics Show. Once connected to a phone or camera by Bluetooth wireless or the USB port, the printers need less than a minute to churn out 2-inch-by-3-inch pictures, which can be peeled off a backing and used as stickers. Sheets of paper for the device will cost about 40 cents each, less if bought in bulk.

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