Thursday, January 3, 2008

Lexar expands Kodak-branded Flash memory

Lexar Media announced the upcoming <A HREF="http://www.lexar.com/newsroom/press/press_01_03_08.html">expansion of its lineup of Kodak-branded flash memory products.</A> This is a move that will allow the company to reach a variety of new market segments and consumer users with the Kodak brand. Soon-to-be-introduced Kodak products will include new mobile microSD and microSDHC memory cards, the leading form factor for use with mobile devices, as well as new Kodak USB Flash drives and higher-capacity SD cards. These new products represent some of the first fruits of a recently announced five-year extension to the existing, long-standing agreement between Lexar and the Eastman Kodak Company, which now allows for expanded distribution and a broader portfolio of Kodak-branded flash memory product lines created by Lexar.

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