T-Mobile announced the upcoming availability of the T-Mobile Shadow–the first phone in a planned franchise of phones under the Shadow brand, a name that will become synonymous with playful, easier and richer communications experiences offered only by T-Mobile.

Available beginning October 31, the T-Mobile Shadow is designed to significantly reduce the complexity often associated with many feature-rich devices, while maintaining all the powerful calling, messaging and picture sharing capabilities people crave to keep them connected. Highlighting the phone’s distinct features and its complete ease of use, the T-Mobile Shadow offers:

An enhanced myFaves functionality that allows even more flexibility and ways to communicate and connect. Through this experience customers can now call, send an email, text or instant message, and share a picture, video or voice note, all with a push of the button right from the myFaves home screen. An enhanced user-interface integrated with the Microsoft Windows Mobile 6 platform. A sleek, slider design, and a spin navigation wheel that make it a breeze to scroll through the polished user interface, myFaves icons, and other core phone features. One of the largest, most-radiant screens on any T-Mobile phone. When combined with its high-quality, 2.0-megapixel digital camera with video capture, it enables customers to record and share those special moments in vibrant ways. Plus, a multimedia player provides a convenient way to listen to and share favorite music and video. An array of lights and sounds that differentiate one function from another, whether you’re receiving an email, picture message or calendar appointment notification. Wi-Fi and EDGE-enabled high-speed Internet access to power Web surfing so that connecting to your favorite social networking site is quick and easy. A reminder feature, so customers need never forget another friend’s or family member’s birthday or anniversary with the ability to set reminders for these important days in the lives of their “fave five.” T-Mobile Address Book that lets customers easily import contact information from Yahoo!, Gmail, Microsoft Outlook and other email services onto their phone using my.t-mobile.com, and automatically back up their phone’s address book online.