Tuesday, October 23, 2007

SanDisk Fanfare

<A HREF="http://www.sandisk.com/Corporate/PressRoom/PressReleases/PressRelease.aspx?ID=4019">SanDisk announced the public beta version of Fanfare,</A> a dynamic Web-based service that enables consumers to download television shows, movies, and other premium video content to portable devices. The beta of the Fanfare content delivery service platform coincides with the U.S. online retail availability of the new Sansa TakeTV PC-to-TV video player. The combination of Fanfare with Sansa TakeTV creates an end-to-end entertainment system enabling viewers to time-shift and place-shift their favorite shows by downloading them from their PC to watch them on nearly any TV, at any time.

Fanfare video content is a combination of free (ad supported) and paid episodes. The company is in the process of adding new episodes from current partners to the catalog, and acquiring additional programs, other premium content and channels. More than 85 titles are available today, with dozens more expected to be added each week to grant consumers access to thousands of hours of television programming.

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