According to a new survey from the IBM Institute for Business Value, the amount of personal time that consumers now spend on the Internet rivals the amount of time they spend watching TV.

A total of 66 percent of the new survey’s respondents reported viewing television programs from one to four hours per day, versus 60 percent who reported the same levels of personal Internet use. Moreover, researchers said the traditional TV set is increasingly taking a back seat to PCs and cellular handsets among consumers between the ages of 18 and 34.