Paramount and Dreamworks announce exclusive support for HD DVD. If you want Shrek the Third (why???) or Transformers, or any of the other randomly bad movies they put out, you’ll need an HD DVD player.

Instant analysis: So, Universal, Paramount, and Dreamworks for HD DVD. Sony for Blue-ray. And, well it’s just not a good thing for consumers. This format war needs to be over soon. The reason DVD was such a hit was that there was clarity and an easy buy. HD is very confusing for the average consumer and now, with a format war, no one will win.

Oiy.