Apple is banking that its new, <A HREF="http://www.cnn.com/2007/TECH/ptech/06/29/iphone.ap/index.html">do-everything phone with a touch-sensitive screen</A> will become its third core business next to its moneymaking iPod music players and Macintosh computers.
The doors of East Coast Apple and AT&T stores opened promptly at 6 p.m. EDT with cheers from employees and eager customers. Stores farther west followed suit as the clock struck 6 in each time zone. In San Francisco, customers sang "Auld Lang Syne" following a countdown, as if heralding a new era in telecommunications.
The handset's price tag is $499 for a 4GB model and $599 for an 8GB version, on top of a minimum $59.99-a-month two-year service plan with AT&T, the phone's exclusive carrier.