Apple made its biggest move yet into the living room by starting <A HREF="http://www.eweek.com/article2/0,1895,2106383,00.asp?kc=EWWKNEMNL032307EOAD">shipments of the Apple TV box,</A> a gizmo that lets people take music, photos and video stored on a computer and play them on a television screen.
The small silver box with a white Apple logo costs $299 and can store up to 50 hours of video, 9,000 songs, 25,000 photos or a combination thereof. It is available this week at Apple's online store, retail stores, and also from resellers.