
Visto Corporation, the partner company behind mobile email services from more than 30 of the world’s largest mobile service providers, announced the findings of a survey the company commissioned to identify and target key drivers for mobile email adoption. Based on the research, Visto predicts that market penetration of mobile email could reach as high as 70 percent of mobile professionals by the end of 2007. Close to 60 percent of those surveyed admitted that, just a year ago, they regarded mobile email as solely the domain of the elite within an organization, too expensive, or limited to a few special devices. Today, those attitudes have changed, with 70 percent believing that the service had become less exclusive, more affordable, and with far greater device choice.